Studies
Some are commissioned. Some begin with something we noticed and could not stop thinking about. The subjects change — brands, products, places, experiences — the way of working does not.
01 — SPOTIFY
Independent study
PRODUCT · CONSUMER · RESEARCH
An investigation into podcast discovery, decision-making, listening behavior, and what Spotify's behavioral data could make possible.
In progress
02 — AIRBNB
Evolving study
BRAND · CONSUMER · RESEARCH
A study of how Airbnb created a differentiated travel brand, what actually drives loyalty to the platform, and how far that meaning can stretch beyond accommodations.
In progress
03 — CERQUA ROSARA
HOSPITALITY · PLACE · BRAND
A study of an Umbrian residence whose physical character, handmade details, and sense of place were stronger than its digital expression — and how that gap could be closed.
In progress
04 — BEACHFRONT APARTMENT · MALLORCA
PLACE · HOSPITALITY · STRATEGY
A Superhost listing rated 4.85 with a value score the owner couldn't explain. Ten of eleven four-star reviews named the same small, fixable comforts — and the climbing season next door was going unpriced.
05 — STARGAZING TOUR OPERATOR
EXPERIENCE · BRAND · PHOTOGRAPHY
The offer sold stargazing. Guests remembered the guide, the intimacy, and the feeling of being taken somewhere rare — so the story was rebuilt around the person, not the destination.
06 — PREMIUM HOME SERVICES BRAND
BRAND · CONSUMER · STRATEGY
A trusted service business with exceptional loyalty and a digital presence that under-communicated it. The real differentiator was emotional intelligence during a stressful life moment.
Client studies are anonymized to protect confidentiality.
