Questions we've followed.
Real businesses. Open-ended questions. Practical answers. A look at how we turn curiosity into strategy, and strategy into something useful.
Cerqua Rosara
A family-run residence in Umbria
How could guests discover Cerqua Rosara and understand what made it special?
The owner's website wasn't appearing in search, and he didn't know why. We fixed the technical barrier, recommended further SEO improvements, and uncovered a richer story of craftsmanship and hospitality that the website wasn't telling.
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Stargazing Tour
How could the marketing show what made this tour worth choosing?
The tour offered wildlife, desert landscapes, sunset, dinner, and stars. We studied the experience, guest reviews, and competitors to recommend a clearer story around the guide, the ease of the journey, and the feeling of the evening.
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Karin Apartments
What would make a stay at Karin Apartments feel more worth its price?
Starting with a 4.7 value rating, we examined guest feedback and recommended small improvements to the experience, alongside a brand concept to make the apartments more recognizable and communicate their value.
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Beachfront Apartment, Mallorca
Why does a Guest Favorite still score 4.7 on value?
A Superhost listing rated 4.85 with a value score the owner couldn't explain. Ten of eleven four-star reviews named the same small, fixable comforts, and the climbing season next door was going unpriced.
View studySmall business competitive intelligence
Market intelligence
Stargazing tour
EXPERIENCE
Manhattan moving company
SERVICE
Mallorca rental
STAY
Umbria stay
STAY
Traffic audit
SEARCH
Market Intelligence
What are customers actually telling us?
Five small businesses read through their reviews, their prices and the searches that bring strangers to them.
View studyWhat are customers praising when they aren't praising price?
A Family Mover, Manhattan
A 4.9-star mover with 97.6% positive sentiment and no advertising, almost none of which reached the stranger deciding online.
View studyUmbria's tourism is growing. Why isn't every property converting it?
Umbria, the Region
An Airbnb and Booking.com market report for owners and operators: 7.94 million overnight stays in 2025, foreign arrivals up 23.5%, and bed utilization in Perugia province at 22%.
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AI in Practice
How could a financial team actually use AI?
Six places an AI project can stop inside a company, observed over five months inside one wealth management team.
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Spotify
Why is choosing a podcast harder than finding one?
An hour is a big ask from someone you don't know. What Spotify could lend the listener at the moment of deciding, and what to test first.
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Break the Loop
Can one person take a campaign from idea to moving picture?
A concept campaign for Lovable aimed at the New York nine-to-five who wants to build something of their own, taken from script to stills to AI-generated video. Not an official Lovable campaign.
View studyCLIENT STUDIES ARE ANONYMIZED TO PROTECT CONFIDENTIALITY. CONCEPT AND INDEPENDENT STUDIES ARE OUR OWN.
Have a business question of your own?
Bring us the messy version. We'll take it from there.