Vérité

Visual direction

Case 03: Companion Visuals

A quiet look :
Karin Apartments.

Alongside the listing intelligence audit, we developed a light visual identity and reshot the property: a small collection of images and print pieces that translate the calm of Cala d'Or into a brand people remember.

Cala d'Or · Mallorca

The redesigned Karin Apartments wordmark applied to the whitewashed façade of the building in Cala d'Or
The finished mark · in place

01: Identity

We redeveloped the logo.

The original mark lived only on the garden wall: a single word, hand-painted, with no system around it. We redrew it into a proper lockup: a warmer serif, a hairline rule, and a place cue for Cala d'Or: enough of an identity to carry across signage, print, and the listing itself.

Original 'KARIN' wordmark hand-painted on the arched entryway of the whitewashed building
Before · the original entryway sign
Redesigned Karin Apartments wordmark: sage serif with hairline rule and 'cala d'or, Mallorca' place cue
After · the redeveloped lockup

02: Print

A postcard series.

Six postcards left in each apartment on arrival: a small welcome, a memento, and a subtle way for guests to hand the brand to a friend. Each one carries a different corner of the property or the cove next door.

Six Karin Apartments postcards arranged in a grid, each showing a different scene from the property and Cala d'Or
Print collateral · Set of six

03: Property

The pool, and the walk to the water.

The listing under-sold two of its strongest assets: a quiet residents-only pool, and a five-minute path down the pines to Cala d'Or's swimming cove, complete with a beach bar at the sand. We reshot both, so the listing finally shows what guests actually arrive to.

Residents-only pool at Karin Apartments with whitewashed façade and pine trees
The pool · midday
Pool deck framed by tall Mediterranean pines under a clear blue sky
The pool · afternoon

Five minutes on foot

Steps to the water.

A shaded staircase runs from the property down through the pines to Cala d'Or's main swimming cove: turquoise, sandy, and moored with small sailboats by midday.

Shaded stone staircase running the full way down from the property through the pines toward the cove
The path down
Turquoise water and a moored sailboat at Cala d'Or, framed by pine trees
Cala d'Or · the swimming cove
A small wooden beach bar tucked into the pines above the cove, guests ordering drinks
The beach bar · at the sand

Companion visuals to the Listing Intelligence Audit: Case 03.

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